Brand Identity
Every Business needs a clearly defined Brand
Our Strategy
RBM specializes in building brands that help establish strong connections with their target audience. From brand strategy, naming, and logo design, to campaigns and content, we define and shape your brand into an authentic and believable entity.
We can assist you in creating, renewing, or re-aligning your brand with your vision and values, and create a consistent identity that defines your unique presence and connects you to your intended audience.
Our expertise in creating visual and messaging alignment ensures a consistent and engaging brand experience and helps you develop customer loyalty.
Our Process
The Discovery meeting allows us to collaborate with you or your team to learn more about your business, your competitors, and your audience, and what is necessary to meet your objectives.
Research is a critical stage in the design process, as it ensures that your brand stands out from competitors and communicates who you are.
We provide presentations such as Brand Boards or Style Boards for each type of Brand Identity project. These are presented remotely for feedback and changes.
You’ll be provided with two refine and revision periods to further define and tweak selected final designs.
We provide you with an original design file, including any variations, depending upon the project type. A Style Guide and any font files may also be included.
Brand Naming
Essence & Identity
Naming a brand involves several key elements to ensure it effectively represents the essence and identity of the business. Brand naming extends beyond businesses and products to encompass a wide range of entities that seek to establish a distinctive identity and resonate with their target audience. Basically, any entity that seeks to establish a unique identity, communicate its purpose, and connect with its audience can benefit from brand naming. A well-crafted name can capture the essence of the location, evoke positive associations, and support its marketing and promotional efforts.
We offer Naming for the following projects:
Nonprofits often require brand naming to create memorable and impactful identities that convey their mission, values, and goals. A strong name can help raise awareness, attract supporters, and differentiate them from other organizations in their space.
Residential Developments, Apartment Complexes, Senior Living Communities, Commercial & Retail Centers, Corporate Campuses, Business Parks and other developments may require branding initiatives to attract tenants, investors, and employees. Brand naming plays a crucial role in shaping the right perceptions.
Individual products or services may require brand naming to distinguish them from others in the company’s portfolio or from competitors. This helps customers identify and connect with specific offerings.
Events and conferences often require unique names to capture the theme, purpose, or essence of the gathering. A well-chosen name can generate excitement, attract attendees, and leave a lasting impression.
Artists, musicians, writers, filmmakers, and other creatives often require names for their projects or works to convey their artistic vision, themes, or emotions. A compelling name can pique interest and enhance the impact of the creative endeavor.
Deliverables:
- Brand Name Options
- Brand Name Rationale
- Trademark Screening Report
- Domain Availability Analysis
- Visual Identity Considerations
- Brand Naming Guidelines
Logo Design
Brand & ReBrand
Whether you’re a small or large enterprise, a well-crafted logo is the face of your online presence. Our comprehensive design process goes beyond aesthetics; it aims to encapsulate the core essence of your business. Our approach is not just about creating visually appealing designs but also about strategically aligning them with your brand’s values and objectives.
We Offer:
- Custom Logo Design / ReDesign
- Crafting a unique and memorable logo that represents the essence of the brand.
- Visual Identity Development
- Creating a cohesive visual identity, including color palettes, typography, and design elements, to ensure consistency across all brand materials.
- Brand Messaging
- Developing clear and compelling brand messages that communicate the brand’s values, mission, and unique selling propositions.
- Brand Touchpoints
Design for the various points of interaction between the brand and its audience.
- Brand Guidelines
- Establishing comprehensive brand guidelines that outline how brand elements should be used, ensuring consistency in all applications.
Brand Products
Stationery Design
We design custom business cards, letterheads, envelopes, and other stationery items to reinforce your brand across various touchpoints.
Packaging Design
We create visually appealing and effective package designs that align with your brand identity.
Website Design
We design branded visual elements of a website to ensure a seamless and consistent online brand experience.
Social Media Design
We develop branded visuals and content for social media platforms to maintain a cohesive online presence.
Print Collateral
We design and print brochures, flyers, posters, and other printed materials for marketing and promotional purposes.
Signage Design
We design visual elements for physical spaces, such as storefronts, offices, or event spaces, to enhance brand visibility.